Genesis – luxury car brand investment in Norway

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(Elbil24): So far, Genesis is best known in this country as the British pop trio with its heyday in the ’70s and ’80s, but in Asia and the US, there’s at least a good chance that people will associate the name with donations on four wheels.

Genesis is the premium brand of the Hyundai group, just like Lexus for Toyota and Infiniti for Nissan.

Norway on the map

At the moment, few of these cars can be seen on the European market, but this may change quickly. They are already in the UK, Switzerland and Germany, and several countries are following – including Norway, he writes. cars 24.

At the moment Genesis has two electric cars, with the just-launched GV60 perhaps the most exciting for the Norwegian market. It’s a hatchback built on the same platform as the Ioniq 5 and the Kia EV6, two cars that have been getting a lot of attention in Norway lately.

The IONIQ 5 is so far in August the second most electric car registered in Norway, according to the British newspaper The Guardian. elbilstatistikk.noThe Kia EV6 will arrive later this fall.

Kia EV6 finally tested

long wheelbase

Although the company hasn’t revealed many details yet, there is reason to believe that the GV60 will share many of the same features as its siblings, including a long wheelbase (about 3 metres), a choice between rear-wheel drive or all-wheel drive, It supports 800V charging and a range of about 50 miles. The car is expected to be on the roads next year.

The Electrified G80 is Genesis’ second electric car, a large sedan with a range of 425 kilometers. A third launch is expected next year.

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Jon Walsh at Genesis Europe confirms to Bilbransje24 that Norway is an exciting market in which the brand will establish itself, but won’t say anything specific about when.

Elbil24 is following up on the case and will provide more details as soon as we have it.