– Wants to challenge the monopolist – E24

“Relatively soon,” meglertopper will launch a portal competing with Finn.no. – Completely different technology, says the Chairman of the Board of Directors.

There has long been talk of the brokerage industry wanting to challenge Finn.no as a marketplace for buying and selling homes.

Now a solution is looming, but the new company, Bomega, is keeping its cards close to its chest for now.

Bomega's Chairman of the Board of Directors is Grethe Meier, who is CEO of PrivatMegleren.

-We are in the process of creating a portal and are very much looking forward to doing so. We will soon provide more information about this matter,” she told E24.

For now, they won't announce a name for what the portal will be called, says Mayer.

The company's managing director is Rune Paulseth, who was previously CEO of Meta, which owns Facebook in Norway. He will not comment on the matter at this time.

– Completely different technology

– Can you say more about the launch date?

– Relatively soon, says Mayer.

– Something closer than that?

– Nothing more, you say.

– So the plan is for this portal to challenge Finn.no as a market?

“This is a gateway that we believe consumers and the industry deserve,” says Mayer.

– Can you tell a little about the background to that?

– Completely different technology, but I don't want to say more than that.

– He wants to challenge the monopolist

– Why did you want to challenge Finn.no?

– We'll deal with that later. We'll go back to why we want to do this, says Mayer.

In 2022, Norwegian real estate agents, the Consumer Council and Huseierne Finn.no complained to the Norwegian Competition Authority.

Finn.no's pricing and dominant position in the market have been criticized on several occasions. Among other things, the industry claimed against Today's business In 2022 advertising became more expensive by “hundreds of millions”.

– Have you been dissatisfied with Finn.no in the past?

– Yes, it is also in the cards to some extent that we want to challenge the monopolist.

Bomega is owned by several industry players who account for nearly half of the industry's turnover, Mayer explains.

PrivatMegleren is the largest holder, while brokerage chain Eie is the second largest holder.

Bomega's board of directors includes Stian Klofta, Managing Director of brokerage Krogsveen, Martin Anmarkrød Kilijeto, Managing Director of Nordvik, and Hedda Caroline Olvennes, Managing Director of Eie.

– I think it's good

They welcome new innovation in the housing market,” says Jürgen Hellestvedt, Chairman of Finn Eiendom, in a statement via the communications department.

“We think it's beneficial for brokers and homebuyers,” he says.

He says it will be interesting to see what the top brokers release.

– At the same time, we still welcome all brokerage clients to use Finn, whether they operate a competing market or not, says Hellestveit.

Finn.no is owned by Schibsted. E24 is a subsidiary of the Schibsted Group. Some E24 journalists own shares in Schibsted, through participation in the group's share savings programme.