Stina Kjeldedal Johansen, Head of Communications and Sustainability at Hansa Borg, explains Sarpsborg Arbeiderblad.
Fax Conde 0 calories (original) is Denmark's most popular soda with a lemon-lime flavour, with no added sugar.
The soft drink, which has been a favorite since its launch in 1971, has achieved increasing popularity and is more popular today than ever before. Many Norwegian consumers know Faxe Kondi well during holidays in Denmark, and we believe it is time to introduce the tasting experience to the Norwegian market, says Kildedal-Johannessen.
success
Faxe Kondi Apelsin has been a huge success since its launch in Denmark in January 2023.
NielsenIQ recently named the orange soft drink Faxe Kondi Appelsin the most successful product launched in the Danish grocery trade in 2023.
The product has experienced significant growth since its launch and has contributed to an increase in the share of No Added Sugar (UTS) soft drinks in the Danish orange soft drinks sector. With Faxe Kondi Apelsin, Royal Unibrew has managed to turn this sector on its head, creating a balance with a greater focus on soft drinks in Denmark.
At the top of the world
Faxe Kondi Apelsin was also honored by NielsenIQ as the Most Innovative Product. The product was recognized as an exciting extension of a well-known brand, for having achieved impressive popularity in a short time and for its good taste.
Norway is at the top of the world in terms of the percentage of sugar-free soft drinks, with the sugar-free percentage reaching about 67 percent. We look forward to playing a greater role in this development with our new products, says Anne-Therese Samuelsen, Head of Strategy and Innovation at Hansa Borg & Solera Norway, in a comment.
Both Faxe Kondi 0 Calorie (Original) and Faxe Kondi Apelsin UTS will be available in 0.33 liter cans in six-packs.
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