Several key people have left Apple in the past 12 months. Now Frank Casanova has also resigned after 36 years in various positions in the company
What He is Apple's strategy with Vision Pro 1?
Casanova's last job before his resignation was managing Vision Pro's marketing. In 2019, he was given the job of leading the marketing of augmented reality technology (as the first person in this position) for the company. He was even present with senior executives Eddy Cue (“Senior Vice President of Services”) and Dan Riccio (“Senior Vice President of Hardware Engineering”) during the Vision Pro launch day in Los Angeles in February. Furthermore, Bloomberg reported that Riccio, 61, is also approaching retirement age. This role will be difficult to replace.
There's no doubt that augmented reality products will be important, but the Vision Pro 1 is expensive and heavy and won't find mainstream success at its current price. As we previously reported, the company has stated internally that it will take several iterations before reaching a critical mass of users, but what happens if sales are much worse than even the most pessimistic inside Apple expected?
Claims sales are worse than expected
We don't know what Apple can come up with to improve sales (permanent price cuts aren't something Apple does for expensive, new products), but the fact that they haven't yet launched the product in other countries isn't a positive sign. . Additionally, long-time Apple analyst Ming-Chi Kuo has now reported that Apple has lowered its sales forecast for headphones from 700,000/800,000 to 400,000/450,000 in 2024. Kuo points to weak sales in the US as a reason behind the higher cost And the cost of headphones. Heavy headphone with impressive technology, not released in other countries.
In recent months, we have written a number of cases about people leaving Cupertino companies. It is not unusual for colleagues to disappear, but several important colleagues begin to appear in short order in addition to Evans Hankey and Casanova:
“Web specialist. Lifelong zombie maven. Coffee ninja. Hipster-friendly analyst.”
