If you watched the entire iPad event yesterday, you also saw the company's new announcement of the company's thinnest product ever: the iPad Pro 13 measures just 5.1mm.
What feelings does the ad create for you?
The display was also praised by the first journalists who examined the panel, but they got it no Kudos to the ad that broke out a range of creative analogue products including a record player and guitar. We expect the message to be that it's all on a very thin slate, which is what the final act suggests, but instead the film elicits everything from astonishment to outright disgust.
I love iPads, but I don't understand who thought this ad was a good idea, because that has to be the most honest metaphor for what tech companies do to the arts, artists, musicians, creatives, writers, filmmakers: they use them, they don't pay well, they take everything and then they announce that Everything is created by them.
Asifkapadia, director
Creative filmmakers in particular, and even actor Hugh Grant, react very negatively on social media – Reza Sixo Safai has been praised, because Reverse the film:
Justine Bateman, American actress, writer and producer, attacks Tim Cook: “Seriously, what's wrong with you?”
British actor Hugh Grant has more than 800,000 followers. He sent the following message to his followers, Tim Cook and the industry as a whole:
“Web specialist. Lifelong zombie maven. Coffee ninja. Hipster-friendly analyst.”
