HAfter five years as creative director of the world's most famous fashion house, Virginie Viard is leaving Chanel.
He writes Business popularity.
Chanel confirms Viard's departure after what they called in a statement “a rich five-year collaboration” in which she was able, as creative director, to renew the rules of the house while respecting Chanel's creative heritage.
Divided opinions
However, Viard remained at the luxury fashion house for a full 30 years, working as designer Karl Lagerfeld's assistant for several years. After Lagerfeld's death in 2019, Viard took over as creative director of Chanel.
It was not without controversy. Due to divided opinions about Viard's work for the French luxury fashion house. The Cut's fashion critic Cathy Horren called Fayard's work “temporary,” but nonetheless acknowledged its commercial success, New York Magazine wrote. Fashion project.
Chanel's sales increased 16 percent from 2022 to 2023 under Viard to a staggering NOK 19.7 billion.
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Lagerfeld's right hand
Viard began his career as an intern at the French luxury fashion house in 1987.
Viard was born in 1962 and grew up in Lyon, France. Her grandparents were silk producers, and she entered the fashion industry herself early on. When she started working for Chanel in 1987, it was at the request of Karl Lagerfeld, who described Viard as his “left and right hand.” The two worked together mainly at Chanel until his death.
Shocking exits in the fashion world are nothing new. Because there is a constant pull to the top, especially in luxury fashion houses.
Recently it became known that Sarah Burton Thanks Alexander McQueen After 26 years. Chloe also had to say goodbye to creative director Gabriella Hearst not long ago, as Jeremy Scott left Moschino and the genius Alessandro Michele announced Gucci.
Speculations
Speculation immediately begins as to who will now manage the legacy of one of the world's leading luxury fashion houses.
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Chanel said in a statement that a new “creative organization” will be announced in due course. They thank Viard for what they call her “wonderful contribution to Chanel fashion, her creativity and her vitality.”
The couture collection will be shown as planned on June 25 during Paris Fashion Week.
The final touch on the work: Viard says goodbye after 30 years at the French luxury fashion house.
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