(The newspaper online): Nettavisen can reveal that some goods from the so-called low price chains have seen significant price increases in the past year.
Many items have increased by 10, 25 and 50 percent since June of last year.
– There are some crazy increases in the prices of some products. It seems that Bexit biscuits take the cake, Oslo Met grocery researcher Alexander Schjoll tells Nettavisen.
Besides these biscuits, which have doubled in price, mackerel in tomato, fabric softener and fish balls, among other things, have become about 50 percent more expensive. (See table below)
– Severe increases
Among the products whose prices have increased significantly, we find:
- Watermelon: +54 percent
- – Bexit biscuits: +134 percent
- Fabric softener, Softlane Outdoor Freshness: +82 percent
- Nora's Homemade Strawberry Jam: +31%
- Mackerel in tomatoes from Stabburet: + 40 to 45 percent
- Good morning, Tina yogurt: +18 percent
- Coca-Cola without sugar 4 x 1.5 liters: +17 percent
- Melange ghee: +25 percent
This is how much the prices of goods rise
– There are significant increases in the prices of fruits and vegetables. But also in other categories there are significant price increases, much higher than what Statistics Norway (SSB) figures show, says Alexander Schjoll.
The Daily Nutrition Researcher has looked at the entire Nettavisen price overview. It is based on two price tests. One The price test was conducted on June 11 of this year. And Test conducted on June 14 last year.
– These numbers may be an indication that we have a strong rise in prices now in June. “It will be interesting to see when the official numbers come out,” says Scheul.
Nettavisen price tests in 2024
– New price increase in June
He is supported by Ivar Pettersen at Alo Analysis, who has followed the grocery industry for a number of years.
– There are significant price increases shown by Nettavisen's figures, and stronger than what Statistics Norway's figures showed in May.
Figures provided by Statistics Norway in May showed an increase in food prices over the past 12 months by 5.4 percent. The prices of the 44 items for which Nettavisen documented price increases increased by an average of 11 to 14 percent. So more than double.
– I think these numbers indicate a new rise in prices in June. However, for now, it's just a sign, Petersen says.
It is possible that some items received a sharp increase due to their inclusion in the pricing campaigns in the summer of 2023.
– Even if we make such reservations, overall this is a sharp price increase over a twelve-month period, says Petersen.
But it's not completely black.
– On the positive side, we have goods whose price is stable. It's a bit surprising that the price of coffee this year was the same as last year, says OsloMet's Alexander Shjoll.
Tomatoes are cheaper this year. The same goes for bacon. Zalo and sour cream have the same price as last year.
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– It may mean increased profits
– Official statistics show that price increases in supermarkets up to May were stronger than the price increases that chains receive from their suppliers, says Petersen.
He believes that this may indicate that the chains have priced in the increases that come as a result of agricultural settlement.
– When they raise prices a lot, it is to cover increased costs, but it may also mean that they want to increase profits in lower price chains.
– This continuous increase in prices raises concern. In addition, low-priced chains price the vast majority of goods in exactly the same way, and their margins appear to be increasing, Petersen says.
He is excitedly looking forward to the chains' presentation of their financial results.
– Then you have to look at the entire chain business as one business, with wholesale and retail links. This is more complicated than just looking at price statistics. He says that chain calculations are difficult to analyze.
This is how the chains respond
Kiwi:- This test shows a snapshot of a very small group of goods. Statistics Norway's Consumer Price Index shows that the prices of food and non-alcoholic drinks have risen by 5.4 per cent in one year, says Kiwi communications director Christine Arvin.
REMA 1000: – Our price increase has been somewhat lower than the rest of the grocery industry, which has been about 5.4 percent since May 2023. Our largest cost is the cost of merchandise, so the on-shelf price is primarily subject to our purchase price requirements. If we get lower purchasing prices from our suppliers, we take them directly to customers in the form of lower off-shelf prices, says Rema 1000 category and purchasing director, Line Aarnes.
Additional: – Purchase prices for the goods we sell have increased as well as increased operations and logistics costs. As consumer-owned, our mission is to keep prices as low as possible, and we work toward that every day. This can be seen in the price survey, where Extra recorded the smallest price increase, and where we also have the most products whose prices have fallen over the past year, says Communications Director Harald Christiansen at Coop, which owns the Extra chain.
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