The Norwegian School of Economics (NHH) presents the Norwegian Innovation Index (NII) every year – a three-part rating of the observed innovation capacity of large companies and organizations from the perspective of customers.
Once again, it was Tesla that ran away with first place in the most important category, “commercial innovations.”
With a score of 84.3 points (out of a possible 100), the American brand places itself firmly at the top.
However, in second place comes the Norwegian recycling app Tise, which has gained a strong user base despite the fact that losses are constantly increasing.
A more popular app comes in third place: Vipps. Despite widespread use, this service also does not make money. Finansavisen wrote last summer that the company had lost NOK 1.1 billion since 2019, of which NOK 544 million was in 2022 alone.
The bank is heating up
The prompts that people have to decide on in the main category are the following:
- The company is changing the market with its offers
- The company is innovative
- The company is the first to come up with new solutions
- The company is innovative
For a long time, most people thought Spankin was qualified for most of these things, but that's about the end of it. The bank, which now appears to be undergoing controlled liquidation under the auspices of new owner DNB, is falling in the rankings and has to settle for 14th place.
It's not directly bad, but it's the biggest drop ever. Last year, Spankin finished in fifth place.
2 x hangar at the bottom
At the bottom of the list of 86 candidates evaluated, one finds – perhaps not entirely surprisingly – Nav.
The agency thus positions itself behind Coop Prix and the train company GoAhead.
Danske Bank is seen as innovative enough to take 83rd place, while Coop comes out on top again, this time with the Mega series.
Norwegian Innovation Index 2023
| Brand | Business innovations | Digital innovations | Social innovations |
| Tesla | 84.3 | 84.1 | 66.6 |
| Hush | 76.6 | 79.7 | 77.5 |
| Sorry | 73.0 | 82.7 | 54.8 |
| Official development assistance | 72.1 | 78.5 | 54.9 |
| IKEA | 70.9 | 51.2 | 59.3 |
| Airbnb | 70.1 | 78.6 | 50.8 |
| Tiber | 69.9 | 78.4 | 57.3 |
| Finn number | 68.6 | 76.1 | 57.7 |
| rent | 67.6 | 77.2 | 57.8 |
| Dr. Drobin | 65.9 | 65.7 | 50.0 |
| easy | 64.6 | 70.2 | 54.7 |
| Farmasiet.no | 64.1 | 75.5 | 48.5 |
| One connection | 63.7 | 68.8 | 54.1 |
| Swedish Bank | 62.6 | 79.3 | 50.7 |
| complete | 62.1 | 76.7 | 48.7 |
| Netflix | 61.3 | 77.3 | 44.1 |
| ice | 61.1 | 73.2 | 49.7 |
| Fedora | 61.1 | 73.6 | 46.7 |
| Choose North | 61.0 | 61.1 | 55.3 |
| Stormberg | 60.9 | 50.2 | 60.4 |
| Mountain sports | 60.2 | 67.8 | 49.3 |
| Opus | 60.2 | 56.9 | 51.6 |
| Pilea | 60.0 | 55.1 | 55.3 |
| Flying train | 59.6 | 65.8 | 53.1 |
| Norwegian | 59.6 | 70.3 | 47.6 |
| kiwi | 59.5 | 31.0 | 49.0 |
| Telenor Mobile | 59.4 | 70.1 | 51.3 |
| shining | 58.6 | 67.0 | 54.6 |
| Zalando | 58.4 | 71.3 | 44.0 |
| Talk more | 58.4 | 71.5 | 49.5 |
| H&M | 57.8 | 46.7 | 41.9 |
| T we | 57.4 | 71.1 | 46.5 |
| if | 57.3 | 63.9 | 50.1 |
| Tilia | 57.2 | 68.2 | 47.4 |
| Sberbank 1 | 57.1 | 73.1 | 54.3 |
| NRC | 56.9 | 64.2 | 51.9 |
| Olaf Thon Collection | 56.9 | 57.1 | 51.2 |
| Altibox | 56.8 | 71.7 | 46.7 |
| Collaborative note! | 56.7 | 45.5 | 47.8 |
| XXL | 56.5 | 45.8 | 42.9 |
| Denb | 56.2 | 70.6 | 47.1 |
| mutual | 56.0 | 63.8 | 50.7 |
| Scandic hotels | 55.9 | 57.8 | 52.9 |
| Warehouse fire | 55.6 | 65.2 | 50.7 |
| Mueller group | 55.2 | 51.4 | 49.2 |
| TV 2 | 55.1 | 62.2 | 45.9 |
| Eveny from Bangkok | 55.1 | 62.7 | 53.5 |
| 55.1 | 60.1 | 51.7 | |
| Today's business | 54.9 | 60.5 | 44.6 |
| VG | 54.6 | 63.9 | 43.7 |
| Wine monopoly | 54.6 | 41.3 | 47.5 |
| menu | 54.6 | 39.1 | 45.0 |
| tailor | 54.5 | 36.2 | 43.7 |
| security | 54.3 | 63.2 | 50.4 |
| Purchase electricity | 54.3 | 56.5 | 45.7 |
| Boohoo | 54.2 | 39.6 | 45.0 |
| Sports1 | 53.8 | 38.9 | 46.4 |
| NorgesEnergi | 53.8 | 60.1 | 47.9 |
| tax authority | 53.7 | 69.0 | 47.7 |
| Roads | 53.7 | 67.9 | 54.8 |
| Aftenposten | 53.7 | 58.8 | 47.6 |
| Rima 1000 | 53.3 | 37.5 | 43.6 |
| future | 53.3 | 60.3 | 46.9 |
| Pharmacy1 | 53.1 | 42.1 | 47.2 |
| Telia (Internet) | 53.0 | 66.0 | 45.6 |
| Fjord power | 52.9 | 59.6 | 47.1 |
| Hafslund force | 52.8 | 59.6 | 49.8 |
| Fedro | 52.6 | 58.2 | 47.3 |
| Skidar Living | 52.6 | 39.8 | 44.8 |
| power | 52.5 | 56.3 | 44.0 |
| Intersport | 52.5 | 37.4 | 44.3 |
| Vitus | 52.2 | 42.5 | 47.9 |
| Nordea | 52.1 | 68.7 | 46.2 |
| cube | 51.4 | 39.6 | 45.0 |
| Memorizes | 51.3 | 32.2 | 44.5 |
| S.J | 51.3 | 57.9 | 49.1 |
| additional | 50.9 | 39.5 | 44.0 |
| Scenery | 50.8 | 63.9 | 52.5 |
| Bergen municipality | 50.8 | 51.6 | 52.2 |
| Sass | 50.2 | 63.6 | 42.8 |
| Transportation service | 50.1 | 60.9 | 48.7 |
| Mega cup | 49.9 | 37.1 | 44.3 |
| Danske Bank | 48.2 | 65.7 | 41.5 |
| Help yourself | 47.4 | 53.4 | 46.4 |
| Collaboration Award | 45.5 | 34.9 | 40.3 |
| Navigation | 43.2 | 58.9 | 42.0 |
| middle | 57.3 | 60.1 | 49.4 |
Source: NHH
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