A new and unique way to explore who your friends really are in their daily lives, writes BeReal on their website.
The goal of the application is to be “real”, that is, to be real.
Social media expert Ståle Lindblad believes this could be an important contributor to otherwise-adjusted everyday life.
The app will be a kind of counterweight to the usual social media as it’s all about looking as perfect as possible, he tells TV 2.
‘real’ moments
The app is all about posting and sharing photos with your friends, but unlike other social media, this app is supposed to capture “real” moments.
Once a day, BeReal notifies all of its users. When the notification arrives, you must take a photo and share it within 2 minutes – automatically and without editing.
The mobile phone will then take pictures with both cameras at the same time, so that both you and your surroundings are documented.
Photo: When you take your daily photo, the app will take a photo with the front and back camera. Photo: Truls Aagedal/TV 2
To be able to see photos posted by your followers, you must post your photos yourself. If you don’t meet the 2-minute time limit, you can share it later, but then it will be marked as late.
strong recovery
The app actually came out in 2020, but now it looks like it’s about to take off.
Figures from June 2022 show that the app has been downloaded a total of 7.67 million times Online optimismIt has nearly three million daily active users.
In recent months, the app has seen a strong rise in popularity, and after Instagram, Snapchat and Pinterest, BeReal was the most downloaded app at the end of March 2022.
The app is used by millions daily and now the BeReal trend is spreading on social media. At the bottom of the case you can see the funny trend!
He gained a foothold in Norway
Many Norwegians have also downloaded the app.
– It’s starting to gain a foothold in Norway, but it’s not currently a big application in that country, says Lindblad.
However, he believes this could change quickly.
These apps, which are a little detached from other social media, can grow very, very fast.
Expert: Ståle Lindblad is the Managing Director of Areca and a social media expert. Pictured: Susan Lindblad
– Unlimited Possibilities
Lindblad points out that BeReal is not on par with the biggest apps and social media, but makes it clear that the bigger the app, the more likely the medium is to be abused.
Although the app should initially promote a healthy, realistic image, there is a risk of unhealthy trends emerging if the app grows really big, says Lindblad.
It is believed that the reason behind the increase in the size of the application is that it breaks the rule.
– The application has unlimited potential. Now all social media is very similar, so creating apps that are a little different is probably the way forward, says the expert.
Ask the parents to accompany them
Ståle Lindblad believes that the app can be a very positive contribution to the “world of social media”, and that young people can take a breather in an otherwise modified everyday life.
– This application can be very useful for young people who can see more of normal daily life, he says and adds:
– I think that parents in general should allow their children to use these types of applications, but they should be aware and follow themselves.
Beral: The app encourages you to be real. Photo: Truls Aagedal/TV 2
He believes that the problem is not the app itself, but rather the trends that appear there.
Parents should understand how children use it and keep track of what they’re doing, he says.
The trend is spreading fast
Despite the fact that BeReal is still not on par with the biggest apps, the ongoing trend has garnered a lot of attention.
The trend is to post fake BeReals, preferably with accompanying text, by known or unknown people with a funny message. With pictures going both ways, celebrities are often put in unfortunate situations.
This is the humorous trend:
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