Ice buys Vipps Mobil – E24

Ice buys out Vipps Mobil’s customer base, and Vipps mobile service is discontinued.

Ice mentioned this in a press release Thursday morning.

Thus Ice captured Vipps’ customer base of 19,000 subscriptions. This will take place during January 2023.

“Vipps’ customers are largely made up of people between the ages of 18 and 39 who value simplicity and value for money, which is ideal, because they’ll also get that from us at Ice,” Ice commercial director Shiraz Abid says in the letter.

For now, customers don’t need to take any action, the company writes. Ice will contact customers in January, and the Vipps subscription will work until they switch customers.

Expires after two years

It’s been just over two years since Vipps entered the mobile phone market – just five years after Vipps was founded.

The investment must contribute to Vipps making a profit.

But now it’s the end of Vipps’ mobile subscription.

Caroline Lundy, communications director at Vipps, writes in a press release that 19,000 customers end up in good hands.

– Vipps’ main focus now is building the strongest portfolio in the Nordic countries – with views of Europe. Then we believe our mobile customers deserve a home that will provide them with the care they deserve. We’re pretty confident they’ll get it from Ice, which has both won awards for its customer service and stable mobile network, she says.

In 2021, Vipps incurred a total after-tax loss of NOK 181 million, compared to a loss of NOK 35 million in 2020. According to the company, the increased loss was primarily caused by large one-off costs.