Commercially, there is no doubt that Liverpool FC has grown significantly in recent years.
Just in the past year there have been partners like Google Pixel, Peloton, and UPS. Japan Airlines has arrived.
It's only been a week since the latter was announced, and Liverpool's next partner is a Swedish name that many people in Norway associate with.
If you have a small garden to tend in this country, you've probably heard of Husqvarna.
First time
The Swedes will now be the official maintenance partner of the course. This is the first time Liverpool and Husqvarna have entered into such a partnership.
To celebrate this collaboration, which is of course called “Pioneering,” a humorous video has been produced that perfectly suits the summer heat. You can see it here:
Liverpool have used Husqvarna robotic lawnmowers since 2021. The lawnmowers maintain the same standard at Anfield, the AXA Training Centre and the AXA Melwood Training Centre.
“We have developed ambitious commercial objectives to attract the best brands that are a good fit for Liverpool Football Club, and that can also contribute to further success on the pitch,” says the club’s commercial director Ben Latty.
“Husqvarna’s reputation for quality and innovation in track maintenance is unparalleled and we look forward to working closely with them to ensure our facilities continue to be maintained to the highest possible standard.
Yvette Henshall-Bell, Husqvarna, says:
– We are very pleased to be partnering with Liverpool Football Club, a prestigious and globally recognised organisation that also shares our values, innovative approach and commitment to sustainability. It really is a perfect match!
“Infuriatingly humble internet trailblazer. Twitter buff. Beer nerd. Bacon scholar. Coffee practitioner.”
