Strawberry is launching half-price rooms if you share with a stranger

Strawberry wants to make it easier for travelers to make choices that are good for the environment and the wallet. That's why the company is now launching the room category Sleeping buddyFrom June 1, guests and members will be able to book half-price rooms at all Strawberry hotels in the Nordic countries, if they share a room with a stranger.

Through the concept of the North Sleeping friend Guests and members can book rooms for half price starting June 1. The room category will be available to book via the web and app, and you won't know who you'll be sharing the room with until you check in.

-We are always looking for solutions that meet the needs of our guests and members. When this idea was put on the table, it quickly became clear that this was something Strawberry would be the first to come up with. We will challenge convention and forge exciting new paths for the industry we operate in. This aligns perfectly with our values ​​and vision, and the rebel in us couldn't resist taking this to market, says Marian Orroad, VP of Brand, Marketing and Digital Sales at Strawberry.

However, the company has taken some rules into consideration. Only members of the same membership level can share rooms. Restrictions have also been introduced which means you share a room with the same sex. The aim of the offer is to help guests and members travel more environmentally friendly, more budget-friendly and maybe make a new friend or two. After their stay, guests who shared a room will have the opportunity to give each other reviews in the Strawberry app, in the same way as apps like Uber. In addition, you will have the opportunity to add each other as friends and follow each other's travels in the future.

If you find a new one Sleeping buddy The company will also allow interested people to invite each other to dinner, concerts or other activities if they are staying at the same hotel or are in the same city on a subsequent occasion.

-We are looking forward to going live with the new room category, and we strongly believe this is something our guests and members will use. Daring to think new and different often results in backlash, but we hope and believe that this is something more people will consider – not just because you're saving money, but because this is a golden opportunity to make travel a little more sustainable and sustainable. “It feels less lonely,” says Marianne Order, vice president of brand, marketing and digital sales at Strawberry.

The new room category is available from June 1, but guests and members can already book now Sleeping buddy Through the company's booking channels on the web and in the app, the concept was launched on social media today.