If you made a trip to the store on a Monday, the price of a quick lunch was NOK 6.63 in most cases. Easter chocolate is most commonly sold in three-packs, four-packs and six-packs, but you have to factor in the price One Chocolates, the price at the three big discount chains was the same regardless of the size of the package.
However, that was the case when we purchased a number of typical Easter items on Monday. VG understands that several chains have reduced their prices following VG's trading on Monday.
Obviously, the three lower-priced chains also follow each other with debatable eyes when it comes to the Easter foam and Easter bunny from Cloetta, which on Mondays respectively cost NOK 9.10 and NOK 7.20 in Rema, Kiwi and Extra.
The three then also sold five Nidar marzipan sausages for NOK 18.50 and oranges for NOK 14.90 per kilo. It wasn't long ago that the price of the latter was 19.90, but now the price is lower.
See all the prices we got on Monday at the bottom of the case.
The lowest price is cheaper on small goodies
– The price war on Easter is underway?
– Yes, and not only that. There are many goods whose prices have fallen, Kiwi communications director Christine Arvin tells VG.
– But most low-cost chains shy away from price wars on small items. Don't want to compete with Bunnpris, which charges NOK 7.90 per hecto?
-We want to be the cheapest among the three low-priced chains in the field of small goods. But this price has not changed in recent days.
On Monday, the price was exactly the same – NOK 14.90 per hecto – on Kiwi, Rema and Extra.
So the minimum price takes NOK 7.90 per hecto for small goodies.
“The Easter egg is the essence of tradition and comfort during the Easter holiday, so the fact that Bonpress is the cheapest in terms of what is most important to people at Easter is fun, and of course a conscious choice of the series,” director Anders Mo wrote in an email. To VG.
He says this offer is valid throughout the three-week Easter campaign from start to finish.
-Plus, we have several other shows on Snoop suitable for you to fill an Easter egg with.
Coop Norge's communications director, Harald Christiansen, confirms that price competition is particularly tough for Extra at this time of year. This could lead to abnormally low prices of some products, according to him.
However, Extra will not be exempt from the Easter price war.
– Extra has to make sure that customers, who are also our owners, get the cheapest possible shopping basket in everyday life and during special holidays like Easter, says Christiansen.
But they didn't pay snack prices either.
-We follow our competitors in the low-cost market.
Foam war
The 100g bag of Cloetta's Easter Foam is a highly contested product.
– Christine Arvin in Kiwi said Easter foam prices have fallen.
When I shopped VG on Monday, the bag cost NOK 9.10 at the three major discount chains.
-Why do the prices of Easter foam and hummingbird eggs change so much from Monday to Tuesday?
– It is a result of intense competition between low price chains. Arvin says these two products are highly competitive now ahead of Easter.
Marzipan race
Among other things, Rema 1000 reduced the price of a marzipan hummingbird egg from NOK 18.70 when we were out shopping on Monday, to NOK 10.3 on Tuesday at 2pm, and a bag of 168 grams of hummingbird eggs from NOK 39.90 to NOK 27.30. Norwegian.
The value of a pack of five marzipan sausages has more than halved to NOK 9 since a VG shopping trip on Monday.
– When you shop with us, you must make sure that the final amount is the cheapest throughout the year. This also applies to the Easter trade, says Rima's Category and Procurement Manager, Line Arness, via the Communications Department.
She adds: – During periods that are of particular importance to our clients, we also have additional good campaigns.
But it's not just grocery stores that are cutting prices on Easter gifts.
While a box of four Freya Easter eggs cost NOK 59.90 at Nile on February 27, the price was reduced by a factor of ten to NOK 49.90 on Monday.
The table below shows prices on Monday, March 18 when VG was out shopping. Not all products are sold in all stores.
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