If you’re going to buy fabric softener from the store, you can save a lot if you just think about the packaging you’re buying.
DinSide noticed the price difference between different types of fabric softener from the famous brand Softlan.
We started from four different types:
- Softlan apple and pear blossom
- Softlane outdoor fresh
- Softlane is a dream of freshness
- Softlane vanilla and orchid
They all contain 1 liter of fabric softener. However, the prices of Kiwi Løren, Rema 1000 Løren, Mini Løren and Spar Løren are different.
Elivil price difference
Big difference in price
The first two items listed, Apple & Pear Blossom and Outdoor Fresh, cost NOK 26.90 at Kiwi, Rema 1000 and Meny.
The exception is Spar. There, Apple & Pear Blossom costs NOK 34.90, and Outdoor Fresh costs NOK 29.90.
Different price: These two types are more expensive in Spar than in Kiwi, Rema 1000 and Meny. Photo: Anastasia Moyland
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The biggest difference in price is still found in the other two options, i.e. Dream Of Freshness and Vanilla & Orchid.
Neither Kiwi nor Rema 1000 had the following variants on store shelves.
But we found it in Meny og Spar.
Vanilla & Orchid costs NOK 42.90 at Meny and NOK 44.90 at Spar.
Most Expensive: This is the most expensive alternative with Spar’s fabric softener. Photo: Anastasia Moyland
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Similar to Kiwi and Rema 100, Spar also doesn’t sell the Dream Of Freshness variant, but Meny does. There it costs 44.90 NOK.
Most Expensive: This is the most expensive type with fabric softener on the list. Photo: Anastasia Moyland
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Prices were checked on the morning of Monday, October 16.
– Strong price pressure
In practical terms, this means you have to pay more for certain types – because of the smell and colour. We asked Spar and Mini why that is.
– Two variants are under severe price pressure and are currently selling at a much lower price than usual, Anna Kapler, a communications consultant at Spar, wrote in an email to DinSide.
When asked why the other two options were more expensive, she replied:
Tears away: – It will be sold quickly
– It is only available in stores with an extended range of supermarkets, says Kapler.
The communications consultant at Spar explains that they set their prices based on, among other things, their cost level, as well as the competitive situation on the market.
– Campaigns, price surveys and the like can put some goods under additional pressure on prices, and this sometimes leads to results like these, explains Kapler.
Furthermore, she says they can’t and won’t go into detail about their pricing strategy for individual items or categories.
– Artificially low prices
When asked why there was such a big difference in price between the different versions, Mini replied:
– It’s important to realize that grocery prices change all the time, Nina Horn Henn, Meny’s director of communications, wrote in an email to DinSide.
She confirms that there is fierce competition for prices in the market.
– This means that some items can end up at artificially low prices, which is the case for the two different types of Softlan fabric softener priced at NOK 26.90, where at Meny we now have the same low price, explains Hynne.
Like Spar, Meny also does not want to comment on prices in detail, saying this is due to competitive considerations.
But these two components have been subject to strong price pressures in the market for several months, says Mini’s communications director.
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