The Chinese automaker is betting big and promises that about thirty new and/or updated electric car models will be on the list by 2027.
Xpeng has big plans to catch up with Chinese rivals Nio and BYD, according to Electric website.
3.5 billion yen, or about five billion Norwegian kroner, will be invested in artificial intelligence and driving assistance systems, among other things.
They want to boost the share of electric cars in their country, and the investment paves the way for huge investment in new electric car models.
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It employs 4,000 people this year
Xpeng aims to produce 30 new electric cars by the end of 2027.
This number includes both completely new models and updates (facelifts) of previous models.
It will now be safer to choose Xpeng in Norway:
Belya is responsible for sales and service
These models are intended to be in the price segments between NOK 150,000 and NOK 580,000, where Xpeng so far lacks competitive alternatives.
To achieve this, they will be hiring 4,000 people this year alone, which means a massive 25 percent increase from their current workforce.
There is also an increase in the research and development budget of more than 40 percent.
videoWe test the Xpeng G9's camp mode:
A (hot?) night with a new model
Slow start
The extent to which we will see these models in this country is unknown.
The Xpeng G9 is their latest model in the Norwegian market, and it debuted to good reviews and was named “people’s favourite” in a survey by Dagbladet, Dinside and Elbil24.
The 'people's favourite' is clear in the selection of Norwegian cars:
It received 15 percent of the vote, which is almost invisible on sales lists
However, sales of Xpeng cars have been rather tepid in Norway so far.
According to the Road Traffic Information Board (OFV), it was modest 57 newly registered cars in January this year For all models.
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